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Blueberry boom in Britain driven by health benefits

Sales of blueberries in the UK have rocketed over the last year as consumers seek the health benefits recently linked to the fruit.

The country’s leading retailer Tesco says that blueberry sales have risen by 185 per cent since last September and are growing month by month.

Last summer scientists from the US Agricultural Research Service revealed that a compound found in blueberries called pterostilbene, similar to resveratrol, could be as effective as a widely used synthetic drug in reducing cholesterol.

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